About Unified Events
Unified Events specializes in organizing and executing exceptional, one-of-a-kind events by collaborating with global sports and entertainment organizations. Our mission is to craft unforgettable experiences for fans, blending the thrill of live sports with the excitement of top-tier entertainment. By carefully curating every detail, we aim to provide attendees with unparalleled moments that are not only memorable but also exclusive, making them feel like they are part of something truly special.
We’re dedicated to ensuring our partners achieve maximum financial success. We work closely with our collaborators to optimize revenue through strategic planning, innovative marketing, and high-quality production. By leveraging our extensive network and expertise, we help our partners tap into new audiences and generate sustainable growth, all while delivering a world-class event experience.
Meet The Team
Molly Pendleton
Senior Vice President
Molly Pendleton is a seasoned business development executive with expertise in strategic planning, partnership negotiations, and event operations. She currently serves as Senior Vice President Touring and Unified Events at Eventellect, overseeing business strategy and high-profile partnerships in sports and live entertainment. Previously, she spent nearly eight years at Relevent Sports Group, leading stadium partnerships and ticketing strategies for international soccer events, generating over $109M in ticket sales. Molly has extensive experience working with professional sports teams, large-scale venues, and multi-national vendors across North America, Europe, and Asia. Her background includes key leadership roles at CAA Sports and Relevent Sports, where she helped launch major global events like the International Champions Cup.
Jon Sheiman
Senior Vice President
Jon Sheiman is an accomplished executive with over two decades of experience in international sports business, live event operations, and strategic planning. He currently serves as Senior Vice President of Touring and Unified Events at Eventellect, overseeing major touring and ticketing initiatives. Prior to this role, he was SVP of Match Business at Major League Soccer (MLS), leading event strategy and commercial initiatives for global soccer properties. Jon has also held leadership positions at Relevent Sports Group, Creative Artists Agency (CAA), and Chelsea FC, specializing in international match operations, partnerships, and ticketing strategy. With deep expertise in global football, he has served as a FIFA Match Agent since 2019, working on high-profile international fixtures. His extensive career includes key roles in launching and managing large-scale sporting events across North America, Europe, and beyond.
Andrew Beilenson
Head of Sponsorship
Andrew Beilenson is a seasoned sponsorship and business development executive with deep expertise in strategic partnerships, advertising sales, and sponsorship strategy. He currently serves as Head of Brand Partnerships at Unified Events, where he leads sponsorship initiatives and brand collaborations across live entertainment and sports properties. Prior to this role, he was Vice President of Global Partnerships at Relevent Sports (RSE Ventures), overseeing sponsorship programs for international soccer events for nearly seven years. Andrew also held leadership roles at Ascendent Sports Group and Major League Soccer, specializing in revenue generation and brand integration. With over 15 years of experience, he has a strong track record of developing high-impact partnerships that drive commercial success.
Patty Marchak
Head of Team Services
Patty Marchak is a highly experienced sports management and event operations professional with over 20 years of expertise in team services, international event logistics, and sports partnerships. She currently serves as Head of Team Services at Unified Events, overseeing operational and logistical support for teams participating in major sporting events. Previously, she spent nine years at Club América as Associate International Director, managing global match operations and international club partnerships. Her extensive career also includes leadership roles at Televisa’s En Vivo US, Vivelo!, and Cardenas Fernandez & Associates, where she specialized in event execution and strategic planning. Additionally, Patty has a background in athletic training with the U.S. Soccer Federation, bringing a deep understanding of team needs and logistics to her current role.
Vicky Lynch
Head of Operations
Vicky Lynch is a dynamic sports and live events executive with extensive experience in operations, sponsorship, and revenue generation. She currently serves as Head of Operations at Unified Events, overseeing large-scale event logistics and operational strategy. Previously, she was Chief Revenue Officer at Rhode Island FC, leading commercial initiatives and partnership development. Vicky has held key leadership roles at Chicago Red Stars, Relevent Sports Group, and Optimum Sports, where she spearheaded fan engagement, sponsorship activations, and event execution for major soccer properties, including the International Champions Cup (ICC). Earlier in her career, she played a key role in the 1999 FIFA Women’s World Cup, managing stadium operations and team logistics across eight venues. With a deep background in venue operations, ticketing, and media partnerships, Vicky is a proven leader in driving success for sports and entertainment properties.
Hannah Pimentel
Coordinator
Hannah Pimentel is a dedicated sports operations professional with experience in event coordination, logistics, and team management. She currently serves as Coordinator at Unified Events, supporting day-to-day operations across departments and assisting in the planning and execution of major events. Prior to this role, she worked as a College Football Playoff Operations Intern with the Houston Sports Authority, gaining hands-on experience in inventory management, grassroots activations, and large-scale event planning. Hannah also held an operations internship with Mississippi State Football, where she managed contracts, staff communications, and logistical planning. A former NCAA Division I soccer player at Mississippi State and Rice University, she brings a strong background in team leadership, organization, and high-pressure event environments.